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Coughlin and O'Reilly Propaganda Study
Indiania Journalism
Posted May 2007
Table 1. Comparison of Coughlin and O'Reilly on the frequency of using
propaganda devices.
|
| Variable |
Coughlin |
O'Reilly |
| |
Sum |
Incidents per minute |
Sum |
Incidents per minute |
| Name calling |
113 |
3.42 |
2209.00 |
8.88 |
| Glittering generality |
94 |
2.85 |
737.00 |
2.96 |
| Transfer |
20 |
.61 |
26.00 |
.10 |
| Plain folks |
13 |
.39 |
10.00 |
.04 |
| Bandwagon |
21 |
.64 |
167.00 |
.67 |
| Testimonial |
3 |
.09 |
61.00 |
.25 |
| TOTAL |
264 |
8.00 |
3210.00 |
12.91 |
| DURATION (minutes) |
33.00 |
248.65 |
Table 2. The identity of role-players
|
| Identity |
Frequency |
% |
Rank |
| Red |
36 |
7.3 |
|
| Bush and his administration |
21 |
4.30 |
10 |
| Republicans |
10 |
2.00 |
14 |
| Political right |
5 |
1.00 |
19 |
| Blue |
63 |
12.78 |
|
| Democrats |
27 |
5.50 |
8 |
| Political left |
36 |
7.30 |
4 |
| Generic politician/government |
17 |
3.40 |
12 |
| U.S. Military |
26 |
5.30 |
9 |
| Criminal justice |
33 |
6.70 |
5 |
| Media |
115 |
23.33 |
|
| Right |
9 |
1.80 |
15 |
| Left |
64 |
13.00 |
1 |
| No affiliation |
42 |
8.50 |
3 |
| Foreigners |
28 |
5.70 |
7 |
| Illegal aliens |
20 |
4.10 |
11 |
| Criminals |
10 |
2.00 |
14 |
| Terrorists |
15 |
3.00 |
13 |
| Academics |
28 |
5.70 |
7 |
| Celebrities |
7 |
1.40 |
17 |
| Christians |
8 |
1.60 |
16 |
| Non-Christians |
6 |
1.20 |
18 |
| Americans |
75 |
15.21 |
|
| Individuals |
32 |
6.50 |
6 |
| As a group |
43 |
8.70 |
2 |
| Other |
6 |
1.20 |
18 |
| TOTAL |
493 |
100.00 |
|
Table 3. Victims, villains, and the virtuous.
|
| Identity |
Victim |
Villain |
Virtuous |
| |
|
Bad |
Evil |
Good |
Hero |
| |
% |
% |
% |
% |
% |
| Red |
22.20 |
47.20 |
0 |
25.00 |
5.60 |
| Bush and his administration |
28.60 |
33.30 |
0 |
33.30 |
4.80 |
| Republicans |
10.00 |
60.00 |
0 |
20.00 |
10.00 |
| Political right |
30.00 |
80.00 |
0 |
0 |
0 |
| Blue |
1.60 |
90.50 |
7.90 |
0 |
0 |
| Democrats |
3.70 |
96.30 |
0 |
0 |
0 |
| Political left |
0 |
86.10 |
13.90 |
0 |
0 |
| Generic politician/government |
0 |
70.60 |
11.8 |
17.60 |
0 |
| U.S. Military |
30.80 |
26.90 |
0 |
42.30 |
0 |
| Criminal justice |
12.10 |
54.50 |
6.10 |
27.30 |
0 |
| Media |
5.20 |
85.20 |
0 |
8.70 |
.90 |
| Right |
22.20 |
11.10 |
0 |
55.60 |
11.10 |
| Left |
0 |
96.90 |
0 |
3.10 |
0 |
| No affiliation |
9.50 |
83.30 |
0 |
7.10 |
0 |
| Foreigners |
14.30 |
50.00 |
25.00 |
10.70 |
0 |
| Illegal aliens |
0 |
15.00 |
75.00 |
10.00 |
0 |
| Criminals |
0 |
50.00 |
50.00 |
0 |
0 |
| Terrorists |
0 |
20.00 |
80.00 |
0 |
0 |
| Academics |
7.10 |
71.40 |
17.90 |
3.60 |
0 |
| Celebrities |
28.60 |
57.10 |
0 |
14.30 |
0 |
| Christians |
25.00 |
25.00 |
0 |
37.50 |
12.50 |
| Non-Christians |
16.70 |
66.70 |
16.70 |
0 |
0 |
| Americans |
53.3 |
28.00 |
2.7 |
14.7 |
1.3 |
| Individuals |
62.50 |
28.10 |
6.30 |
3.10 |
0 |
| As a group |
46.50 |
27.90 |
0 |
23.30 |
2.30 |
| Other |
16.70 |
33.30 |
0 |
50.00 |
0 |
Figure 1. Prominent victims and reasons.
Figure 2. Prominent bad role-players and reasons.
Figure 3. Prominent sources of evil and the reasons for being that.
Figure 4. Prominent good role-players and reasons.
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