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From
Bozo to Churchill
Fair.org
May/June 2002
By Mark Crispin Miller
Countless leaders have been deified by national emergency, but
few have been remade as quickly and completely as George W. Bush.
In many cases, those who had misread him as a simple tool,
braying automatically at his most trivial mistakes, now
automatically revered him. Such converts suddenly agreed with
those who had seen Bush's flaws as signs of latent
greatness--thitherto the notion only of a large plurality, but
now the common wisdom.
And so, before you knew it, the seeming bozo was our savior.
Not only were his famous foibles magically erased, but
Bush's entire political pre-history also slipped right down
the memory hole--the fraud and thuggery in Florida, the Supreme
Court's complicity, the appointment of John Ashcroft, the
budget-busting tax cuts, the moves against Social Security, the
screw-you foreign policy, the slash-and-burn environmental
policy, the lame prescription drug plan, the Jeffords
controversy, California's power black-outs, Dick
Cheney's Enron black-out and the many other signs of Big
Oil's toxic spread, and on and on. Such a tacky record
contradicted Bush's recent incarnation as America's
Augustus, and so the record (briefly) disappeared.
Certainly the corporate media did all they could to reinforce
the mass amnesia. Eager, as ever, to exploit the craze, and also
to score brownie points (or still more brownie points) with our
now-towering leader, they glorified him with a panting
desperation that recalled the war-time cult of Stalin. We had the
cable operations vying to outdo each other with slick, airless
"profiles" of his brilliant leadership--shows that might as well
have come straight from the White House. ("And he will not
waver!" Andrew Card said at the end of one on CNN--10/20/01.)
We had the national dailies and top TV pundits, along with
scores of lesser lights, promiscuously classing Bush's pip
squeak rhetoric with the most exalted works of war-time oratory.
("When he said ‘Let's roll' at the end, I think
there is a bit of Churchill in that, in the sense that he was
saying, ‘This is not the beginning of the end, it is
perhaps the end of the beginning,'" Chris Matthews yelled
at Larry King on November 8.)
In an extraordinary act of self-abasement, Newsweek's
Howard Fineman (12/3/01) deemed Bush "a model of unblinking,
eyes-on-the-prize decisiveness," called him "eloquent,"
"commanding" and "astute," and treated his simplistic tag-lines
as articulations of a reasonable policy: "From where does George
W. Bush--or Laura, for that matter--draw the strength for this
grand mission, the ambitious aim of which is nothing less than to
‘rid the world of evildoers'?"
And in February, there was "War and Destiny"--not a network
miniseries, but a reverent spread in Vanity Fair, which lionized
the presidential team with solemn head shots and
TV-wrestlers' nicknames--Cheney was "The Rock," Ashcroft
was "The Heat"--while ranking Dubya with Demosthenes.
("It's been a while since presidential rhetoric could raise
the hairs on your arm," wrote Christopher Buckley. "Is this
really the same frat boy who choked on his tongue talking about
‘subliminable' advertising? Johnny got his
gravitas.")
Discreet erasures
Such overt Caesarism was continually reinforced by the
discreet erasure of all incongruous information. Just as the news
teams prettified the "war on terrorism"--and did it gladly, as if
such a whitewash were a patriotic act--so did they work to
idealize the man ostensibly in charge, by tuning out or
under-playing all discordant facts about him.
There was, first of all, his non-election. The media chose, in
mid-October, to postpone reporting on the long-awaited recount of
the votes in Florida--because, they said, we were at war, which
made resources tight, and also made the whole thing "utterly
irrelevant," as the New York Times' Richard Berke asserted
(Salon, 9/29/01). That the war was partly in defense of
"democratically elected government," as Bush himself had said to
great applause, did not, apparently, strike such reporters as
ironic.
Then, a month later, the media did Bush/Cheney an enormous
favor, by killing the important news that Gore had won the vote
in Florida, and so, according to the Constitution, ought to be
our president. This inconvenient finding was played way, way
down, as, by and large, the newsfolk either sat on it (ABC World
News Tonight, NBC Nightly News) or brazenly distorted it,
highlighting Bush's slender victory just in those four
counties where Gore had sued for hand counts. Such disinformation
came from several broadcasts, but it was the New York Times that
started it, with a front-page obfuscation that gave lots of ammo
to Rush Limbaugh and Matt Drudge (The Nation, 12/17/01).
It was more as our commander-in-chief, however, than as the
leader of a great democracy, that Bush was constantly made over
by the media, whose watchdogs guarded his persona with the
loyalty and zeal of presidential handlers. Thus they kept on
talking up his day-to-day performance, while spiking
contradictory reports. When, at the end of September, CBS
(9/25/01) confirmed that Air Force One had not been targeted on
9/11, the other media held back, as if to certify Bush's
excuse for speeding out of town.
Links with the enemy
Far more troubling, however, was the media's failure to
report those stories that would surely complicate Bush's posture
as a pure crusader. Our press has told us very little of the
links between him and our new enemy--such links as would have had
the anchors turning somersault if it had been Bill Clinton.
Concerning Bush's family, first of all, the watchdogs
have been perfect lambs. Most of them spiked the news that the
bin Laden family owned a small piece of the Carlyle Group,
employer of the senior Bush (an awkward fact reported by the Wall
Street Journal--9/27/01--and that drove the bin Ladens to sell
their shares); or that Salem bin Laden, Osama's older
brother, seems to have invested in Arbusto Energy, George W.
Bush's fledgling oil concern, back in 1976 (a story noted
in the foreign press, and, stateside, only by such plucky
independents as the On-Line Journal--7/3/01).
The media have also been too tactful about Carlyle's
profits from the "war on terrorism," through the (aptly named)
Crusader, a giant, pokey howitzer made by United Defense, a
Carlyle subsidiary. Although the Pentagon itself had hoped to
phase it out (in Kosovo, it proved to be not worth the cost),
that $11 billion turkey was resuscitate by the terrorist attack.
"On Sept. 26, the Army signed a $665 million modified contract
with United Defense through April 2003 to complete the Crusader's
development phase," reported the Los Angeles Times (1/10/02)--and
few others, including Multinational Monitor, Red Herring and Paul
Krugman in his New York Times column. (The deal was never
mentioned on TV.)
And while the media laid off such family ties, so did they
play down, or ignore, the larger links between the evil ones and
our own government. There was the poignant case of John
O'Neill, the Twin Towers' security chief who died on
9/11, and prior to that one of the FBI's top
counter-terrorism experts. In November, it emerged that he had
finally quit the Bureau in disgust because the State Department
interfered with his investigation of certain of Osama's
siblings, then living here in the United States. O'Neill
believed that he was stopped because of oil, and our unofficial
closeness to the Saudis.
That story broke in France, in an exposé by two
investigative journalists (Jean-Charles Brisand and Guillaume
Dasquie, Bin Laden: The Forbidden Truth), whose findings were
then carefully neglected in this country--although there was one
brief item deep inside the New York Times (11/12/01).
(O'Neill's death inspired many patriotic eulogies,
but none made mention of the reason why he changed careers.)
Clearly, the U.S. media were loath to follow any leads that might
somehow implicate Bush/Cheney in the great disaster.
Weird uninterest
Such deference may explain the media's weird uninterest
in the catastrophic failure of intelligence and military
readiness that was so horribly revealed on 9/11. In the months
after, Seymour Hersh of The New Yorker (10/8/01) was strikingly
alone in looking into the CIA's malfeasance. Otherwise, the
press appeared to share the view of Bush, who went to Langley two
weeks after the attack to praise the agency for its great work
(9/26/01): "I can't thank you enough, on behalf of the American
people. Keep doing it."
By failing to look into it, the media have, unconsciously or
not, colluded with the White House, whose big-time occupants do
not want 9/11 publicly investigated. When, in January, Congress
was preparing hearings on the matter, both Bush and Cheney
lobbied hard to get them dropped (New York Post, 1/30/02)--a move
that most Republicans did not support (and that the media, by and
large, did not report).
While the media did take the lead in glamorizing Bush,
however, they were not forcing that heroic view on everybody
else, but merely coming up with the heroic view that, for the
moment, many people wanted. Traumatized, the journalists and many
in the audience were eager for George W. Bush to be another
Roosevelt; and they were just as eager not to know whatever
disenchanting truths an independent press would try to tell
them.
Thus the terrorists did land a blow on our democracy, by
knocking millions, briefly, to their knees--TV journalists
included. "George Bush is the president," Dan Rather said to
David Letterman (9/18/01). "He makes the decisions--and, you
know, as just one American, he wants me to line up, just tell me
where. He makes the call." (Moments later, while reciting lyrics
from "America the Beautiful," the anchorman broke down in tears.)
That fearful, warlike mood was all-pervasive after 9/11.
Mark Crispin Miller, professor of media studies at New
York University, is the author of The Bush Dyslexicon:
Observations on a National Disorder (Norton). This article is
excerpted from the new preface to the updated paperback
edition.
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