Armstrong Williams' Column
Axed by TMS
Editor and Publisher
By Dave Astor
Published: January 07, 2005 8:45 PM ET
NEW YORK Tribune Media Services (TMS) tonight terminated its
contract with columnist Armstrong Williams, effective
immediately. But Williams told E&P that he plans to continue
his feature via self-syndication.
TMS' action came after USA Today reported this morning that
Williams had accepted $240,000 from the Bush administration to
promote the No Child Left Behind education-reform law on his TV
and radio shows. E&P subsequently reported that Williams had
also written about NCLB in his newspaper column at least four
times last year.
In a statement, TMS said: "[A]ccepting compensation in any
form from an entity that serves as a subject of his weekly
newspaper columns creates, at the very least, the appearance of a
conflict of interest. Under these circumstances, readers may well
ask themselves if the views expressed in his columns are his own,
or whether they have been purchased by a third party." (Full text
of the statement is available at the end of this story.)
John Twohey, vice president of editorial and operations at
TMS, told E&P tonight that terminating the contract "wasn't a
close call" after he and four other senior TMS executives
discussed the matter.
"I understand the decision," Williams said when reached by
E&P. He also said he would not be returning the $240,000.
Williams said the $240,000 in payments were made to promote
NCLB as part of an advertising campaign on his syndicated "The
Right Side" TV show and that this ad campaign was disclosed to
the show's viewers. But he acknowledged that the payments weren't
disclosed to other audiences, including readers of his newspaper
column. Williams also acknowledged that he mentioned NCLB in some
of his 2004 columns, but he said he didn't make NCLB a
"centerpiece" in them.
The columnist plans to start trying to self-syndicate his
feature this Monday. How many of his nearly 50 newspaper clients
does he think will keep the feature? "That remains to be seen,"
Williams replied. "But I always feel I can sell my product better
than anyone else."
He added: "I'm wounded now, but, guess what, wounds heal."
Williams also discussed the matter during an appearance today
on CNN's "Crossfire" with Paul Begala and Robert Novak (who has
faced ethics questions of his own after outing an undercover CIA
agent in his Chicago Sun-Times/Creators Syndicate column).
According to a CNN transcript, Williams said: "This has been a
great lesson for me. I apologize. ... I should be criticized, and
I crossed some ethical lines. I've learned from this. It will
never happen again."
Bryan Monroe, vice president-print for the National
Association of Black Journalists and an assistant vice
president-news at Knight Ridder, said in a statement: "I thought
we in media were supposed to be watchdogs, not lapdogs." Monroe,
speaking before TMS terminated Williams, added that while
Williams "has long since abandoned any pretense of being a
journalist, his actions still taint those who share the values
and ethics of journalism, no matter what color you are."
Meanwhile, Democratic leaders in the U.S. Congress sent
President Bush a letter that mentioned the $240,000 payment to
Williams. The letter said: "Covert propaganda to influence public
opinion is unethical and dangerous."
The full text of the TMS statement:
"Tribune Media Services (TMS) today informed Armstrong
Williams that it is terminating its business relationship with
him effective immediately. After several conversations with Mr.
Williams today in which he acknowledged receipt of $240,000 from
the U.S. Department of Education (DOE), TMS exercised its option
to discontinue distribution of his weekly newspaper column.
"The fact that Mr. Williams failed to notify TMS of his
receipt (through the Ketchum public relations agency) of payments
from the DOE is a violation of provisions in his syndication
agreement with TMS. The agreement requires him to notify TMS when
'a possible or potential conflict of interest arises due to the
subject matter of (his columns) and the social, professional,
financial, or business relations of (Mr. Williams).'
"We accept Mr. Williams' explanation that these payments by
Ketchum on behalf of DOE were for advertising messages broadcast
on his radio and TV shows. Nevertheless, accepting compensation
in any form from an entity that serves as a subject of his weekly
newspaper columns creates, at the very least, the appearance of a
conflict of interest. Under these circumstances, readers may well
ask themselves if the views expressed in his columns are his own,
or whether they have been purchased by a third party."
Dave Astor (dastor@editorandpublisher.com) is a senior editor at
E&P.
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